Social Gaming Platform

District 1 is a social media and feature-rich esports platform designed to provide community managers and brand sponsors with the tools to manage and monetize their members. As the Head of Product, my role encompassed designer, developer and manager, taking the project from conception to launch.

Social Gaming Platform
Client
Dartfrog
ROLE
Head of Product

Project goals

  • Develop and launch a new business, brand, and product
  • Create a MVP for closed beta launch with demonstration to investors
  • Develop tournament management software as original code to be sold as white-label IP
  • Deliver a consistent experience across desktop and mobile

‍

Project execution

As the project lead, designer, and manager, I oversaw every aspect of the project from conception to launch. One of my primary responsibilities was to lead the Information Architecture (IA), User Experience (UX), and User Interface (UI) design of the platform. This involved conducting extensive research and analysis of the esports market, competitor analysis, and user feedback. Based on this research, I created detailed wireframes, user flows, and prototypes, which were iteratively tested and refined to ensure a seamless user experience.

In addition to IA, UX, and UI design, I also led an offshore development team for both the front and back-end code. This required me to provide clear and concise communication, ensuring that the platform was developed on time and within budget, and that it met the design specifications. I worked closely with the development team to ensure that the platform was optimized for performance, security, and scalability.

I oversaw a 24/7 development cycle, allowing for rapid development and testing, leading to a quicker time to market and ensuring that the development team was consistently aligned with the project timeline and milestones.

A small segment of the design system and IA

Project results

The end result was a platform that was both visually appealing and easy to use, providing a seamless user experience to competitive gamers, esports fans, community managers and brand sponsors alike. Overall, the District 1 platform delivery was a great success, exceeding the project goals and positioning the business perfectly for further investment. All software developed as original IP also provided the potential to generate additional revenue through white-label business.

Social Gaming Platform
Social Gaming Platform