Gaming Media Publication

I was part of the team that created a digital esports publication, Dartfrog.gg. My role was to act as a platform designer, developer, and publication editor. The goal was to provide a fresh perspective on the esports industry by offering our readers well-researched articles, analysis, and in-depth opinion pieces.

Gaming Media Publication
Client
Dartfrog
ROLE
Design Lead

Project goals

  • To provide accurate, relevant, and high-quality news coverage of the esports industry, with a focus on emerging trends and unique perspectives.
  • To create a platform that was easy to navigate, visually appealing, and optimized for mobile devices.
  • To develop a team of expert writers, editors, and producers who would contribute original content, and help us build an engaged and loyal readership.

Project execution

As the publication editor, I was responsible for developing editorial guidelines, recruiting and managing a team of writers, and overseeing the publication schedule. We started by conducting a comprehensive analysis of the esports market to identify gaps in the market, and then developed a content strategy to ensure we were covering these topics in-depth.

Our team of writers was sourced from across the esports industry, and we focused on developing their expertise in niche topics, such as mobile esports, women in esports, and emerging gaming technologies. As the team lead, I worked with each writer to create a unique voice and tone that spoke to our readers and helped us differentiate ourselves from our competitors.

As the platform designer and developer, I was tasked with creating a visually appealing and user-friendly website. We developed a mobile-first design that prioritized speed and ease of use, with a clean and modern interface. I also worked closely with our SEO team to ensure that we were ranking for key search terms and generating organic traffic.

Dark and Light mode for Dartfrog.gg

Project results

The project was a success, with strong reader engagement and positive feedback. Our content strategy and unique focus on niche topics allowed us to stand out in the crowded esports market, and our expert writers provided our readers with accurate and in-depth analysis of the industry.

Our website was user-friendly, visually appealing, and optimized for mobile devices, which helped us build a loyal readership that returned to our site regularly. Our team of writers, editors, and producers were able to work together seamlessly to produce high-quality content, which helped to establish Dartfrog.gg as a leader in the esports news industry.

In conclusion, I am proud of the work we accomplished with Dartfrog.gg, and I am grateful for the opportunity to have worked on such an exciting and rewarding project.

Gaming Media Publication
Gaming Media Publication